Cover: Build Your Author Platform If you’ve ever wanted to make a career as a book author, or simply want to improve your social-media savvy, mark the date: May 13, 2014. This is when BenBella Books releases Build Your Author Platform: The New Rules, by my marvelous agent and collaborator, Carole Jelen and yours truly.

What is Build Your Author Platform, you ask? A 14-step guide to finding an audience for your writing, nurturing that audience, and selling your books to them when the time comes. Among other things, we’ll tell you how to make Twitter, Facebook, Google+ and LinkedIn work for you.

Welcome to BuildAuthorPlatform.com

Friday, the book’s website went live! On the site, you can:

Can’t wait to see the trailer? Oh, alright, here it is:

Carole and I firmly believe this book will help any writer — published or not, Interested in traditional publishing or the indie/self-publishing route — establish authority, build an audience, and ideally sell a lot of books (paper or electrons) in the process.

Counting Down to May 13

Perhaps you noticed the countdown ticker over on the right side of the page. As time keeps flowing, you’ll see more stuff happening around here. I’ll be adding more information about the book over on the Books page in the coming days. Watch this site and BuildAuthorPlatform.com for events, giveaways and other fun stuff.

Please visit the site, and share widely! Thanks!

If you have questions about the book, getting started with your author platform or social media in general, feel free to comment here, or drop me a line.