Need to learn more about LinkedIn, the mammoth professional networking site? Want to understand how to use LinkedIn to get your next job, or your next client?

I’ll be presenting “Unlocking LinkedIn” to the Wisconsin chapter of the Society for Technical Communication next week. Join us on Tuesday, September 16 at the Country Inn and Suites in Brookfield, WI. Details and registration are here.

LinkedIn iconThis session was originally scheduled for last spring, but as with most social networking sites, much has changed over the summer. I’m updating the presentation.

You’ll find something valuable in this talk whether you’re new to the profession, a person working full-time or an independent consultant/contractor.

I’ll be focusing on three areas:

  • ¬†Enhancing your personal profile, with a few tricks many people miss. I’ll also be discussing setting up a company page for independent consultants.
  • Demonstrating your authority, skills, and talents by creating content through group participation and the new Professional Publishing Platform.
  • Using LinkedIn’s basic and advanced search to find your dream job! LinkedIn offers great tools to find people at companies you want to work for. I’ll also help you decide whether LinkedIn Premium is the right choice for you.

I’ll also be giving away a copy of Build Your Author Platform: The New Rules.

Hope to see you next week! If you have any questions or other topics you’d like to hear about, leave a comment here or on the STC-Wisconsin page.

Related articles




WordCamp Milwaukee 2013 Logo

WordCamp Milwaukee 2013 LogoHad a great day at WordCamp Milwaukee 2013 Saturday! We had 280 people pre-registered, with very few unclaimed badges at the end of the day, plus a few folks who registered at Bucketworks. The place was packed from the opening remarks through the after-party at Milwaukee Brewing Company.

I attended Aaron Holbrook’s session, “WordPress is a CMS, Dammit!” This was the first time I’d heard about the Advanced Custom Fields plugin that simplifies and extends custom post types, but it would come up several times in the course of the day. Looking forward to trying that out here soon.

Next up was Gloria Antonelli‘s “Theme Selection Field Guide.” This may have been my favorite session (and I hope she posts her slides). She offered a great set of guidelines and gotchas when looking for a theme for your site. Main takeaway: Too many ThemeForest developers don’t understand how WordPress works, and thus break things when you install their theme.

Lisa Sabin-Wilson offered a funny excursion through some hard-won experience in managing projects (and expectations) in “Scoping Projects to Avoid Stress, Headaches and Angry Mobs.” Next time you see her, be sure to ask about the FBI.

The lunch line snaked all the way through Bucketworks and out onto the sidewalk by the time I got in it, but there was plenty of sandwiches and salads from Milwaukee’s Waterfront Deli left even for the stragglers. Conversations carried on throughout the building over lunch, and I got some last-minute prep time for my presentation.

The session I led this year was amazing! The assembly of around 50-60 animated and inspired people. Unlike last year, my computer cooperated, and I didn’t try to pack too much information into the allotted half-hour. This resulted in an excellent discussion of “Building Authority and Audience with WordPress and Google Authorship.” Thanks to all who attended, asked questions, hit me up later and just thought good thoughts.

After my talk, I volunteered for an hour at the Happiness Bar, but no one came with any problems. So I chatted with the other folks and checked in at home.

Next up was Heather Acton’s terrific session, “Stop Giving S*** Away for Free and Start Feeding Your Family.” She complemented Lisa Sabin-Wilson’s talk quite nicely with her rules for freelance web designers, new and old. When your friends and family hear you can make web pages, you can often be hit up for favors. It’s just too easy to be “nice” and wind up being exploited. Writers run into the same problem. Heather has managed to balance pro bono work for nonprofits and still use her abundant talent to make a decent living.

The soon-to-be-world-famous WordCamp MKE Bacon Bar
The soon-to-be-world-famous WordCamp MKE Bacon Bar

But just before that session started, our afternoon snack arrived, and a legend was born: the WordCamp Milwaukee Bacon Bar! So maybe there wasn’t a lot of variety to the bacon, but it was fresh, and there was lots of it! People lined up with plates big and small to take back to their session. You can find many pictures of the spread (besides this one I took) using the hashtag #baconbar.

My head was starting to get full by the end of the day, and I wound up sampling a few of the last sessions. Michelle Schulp urged her colleagues in the web design field to collaborate more with the nerdier web developers they seem to clash with. Josh Betz whipped all the way through his “WordPress Development Workflow” in around 15 minutes, but still managed to show off some other projects after the formal presentation (Confession: at that point I was caught up in the Twitter feed, which kinda continued into the next session.)

As a technical communicator, I was naturally attracted to Jamie Schmid’s talk on improving the user experience for the WordPress Admin page. While still a little distracted (Scott Offord’s always popular SEO talk was generating much Twitter-love at the same time), Jamie’s discussion of how Advanced Custom Fields makes it possible to use structured text in WordPress piqued my curiosity. Kristof van Tomme has been working for some time to make Drupal a decent platform for software documentation by supporting the Darwin Information Type Architecture (DITA). I have waited for WordPress types to do similar work; perhaps this is an incentive to look a little harder.

After a long, hard day, many of us retired to the AfterParty at the Milwaukee Brewing Company. This party featured generous beer samples, mini-tours of the brewery, a variety of pizzas and bruschetta snacks from Transfer Pizza down the block, and Purple Door Ice Cream. A great way to end the day.

I had other responsibilities on Sunday, but I hear that went really well too. You can find links to nearly all the slide presentations with this Google doc. Watch WordCamp TV for recordings of the talks.

I am so looking forward to 2014, but worried how we’re going to top this year.

Were you able to come to WordCamp Milwaukee 2013? Have any ideas for next year? Want to hear more about Google Authorship? Feel free to share your thoughts in the comments below (and over at the WordCamp Milwaukee site too).



Enhanced by Zemanta


The second (and more complete) part of my review of Adobe RoboHelp 10 is now live at In brief, I really love the new mobile-friendly features that allow you to preview and generate help for mobile app users. I’m also pretty excited about the new workflow for collaboration and review/editing.

The slightly less exciting parts involve the actual authoring process, which did not get much of an update.¬† My bottom line is that if you’re a technical communicator who is now creating mobile help (or may be in the near future), you should seriously consider picking this up.

Watch TechWhirl and this space for more Adobe Technical Communication Suite 4 coverage!

Enhanced by Zemanta