Need to learn more about LinkedIn, the mammoth professional networking site? Want to understand how to use LinkedIn to get your next job, or your next client?

I’ll be presenting “Unlocking LinkedIn” to the Wisconsin chapter of the Society for Technical Communication next week. Join us on Tuesday, September 16 at the Country Inn and Suites in Brookfield, WI. Details and registration are here.

LinkedIn iconThis session was originally scheduled for last spring, but as with most social networking sites, much has changed over the summer. I’m updating the presentation.

You’ll find something valuable in this talk whether you’re new to the profession, a person working full-time or an independent consultant/contractor.

I’ll be focusing on three areas:

  •  Enhancing your personal profile, with a few tricks many people miss. I’ll also be discussing setting up a company page for independent consultants.
  • Demonstrating your authority, skills, and talents by creating content through group participation and the new Professional Publishing Platform.
  • Using LinkedIn’s basic and advanced search to find your dream job! LinkedIn offers great tools to find people at companies you want to work for. I’ll also help you decide whether LinkedIn Premium is the right choice for you.

I’ll also be giving away a copy of Build Your Author Platform: The New Rules.

Hope to see you next week! If you have any questions or other topics you’d like to hear about, leave a comment here or on the STC-Wisconsin page.

Related articles




Carole Jelen and I are getting excited about our upcoming webinar, Your Author Platform: Why You Need One and How to Get Started.Cover of Build Your Author Platform

In this hour-long presentation, Carole shows you how to create the basic framework of your author platform as a starting point to growing it over time. Once you build your platform, it takes on a life of its own. I’ll be managing the chat room, and chiming in during the question-and-answer period.

Having attended more than a few of these presentations over the years, it will be interesting sitting on the other side of the mic, as it were. I think both of us are open to advice on how to do this. Feel free to leave a comment.

Please register for Your Author Platform: Why You Need One and How to Get Started on Wednesday July 30, 2014 11:00 AM PDT at:

Space is limited, so get in soon!

Can’t make it for the live broadcast? Register anyway, we’ll be recording the session, and sending you a link to the recording when it’s ready.

I think it’s going to fun for all concerned – you too!



UPDATE: They’re all gone, folks! But you can still come to Thursday’s Meetup

There are just a few tickets remaining for WordCamp Milwaukee next weekend. I’m teaching a Foundation Friday class on “Writing Good Content,” but slots for those beginner-oriented workshops are already sold out. You’ll be able to find me roaming around the UW-Milwaukee School of Continuing Education over the weekend, helping out where I can and soaking up information too.

Check out the full schedule for tempting sessions like these:

  • Lisa Sabin-Wilson on ensuring quality before you release your site
  • Suzette Franck on customizing your admin page
  • Syed Balkhi on monetizing your blog
  • Andrew Nacin on core development
  • John James Jacoby on WordPress Multisite
  • Alison and James Barrett: So I Married a Developer

Of course, there’s an after-party Saturday night at the Miller Time Pub down the street.

If you’re in Milwaukee, but can’t make it to WordCamp itself, come to the pre-camp WordPress Meetup. Many of the speakers (me too) will show up, and there will be a ton of informal conversations over pizza.

Hope to see you! You can follow all the fun on Twitter, with the hashtag .