I’m excited to report the publication of Mastodon for Dummies, my new collaboration with Chris Minnick. This book will help you escape from Elon Musk’s Twitter — or any other corporate social media platform. You’ll get started with the open-source Mastodon alternative.
Check out the Books page for the story of how this book came to be. After an extended hiatus from book authoring, I couldn’t ask for a more worthwhile topic.
What’s different about Mastodon?
Mastodon differs from corporate social media platforms in these important ways:
- No one owns Mastodon, and anyone can set up a community.
- You are a valued member of the community, not an advertising target.
- There’s no algorithm that decides what you see. Your feed depends solely on who you follow.
- Community and conversation come first, not virality.
What else is in the book?
Chris and I quickly (the book is just 150 pages) walk you through the process of choosing a homebase on Mastodon. You’ll learn how to connect with other users, including your Tweeps who’ve joined the platform. Not sure how to be conversational on social media? We can help you post effectively too.
We tell you how to build a business on Mastodon too. You’ll find that it’s a very different vibe than Twitter, but if you really put your customers first, you’ll do well.
Besides all the good information we provide, you’ll find all the features — and fun — you expect from a For Dummies book. (Confession: With apologies to the publishers I’ve worked with over the years, I’ve always wanted to write one of these. Another bucket list item checked off!)
Working on Mastodon for Dummies
I’m honored to partner with Chris Minnick on this project, and I can tell you he’s a great guy and a writing dynamo! He has called Mastodon for Dummies his “most important” book, and I have to agree with him.
Anyway, if you’re on Mastodon, do give me a follow: @workingwriter. You can also follow MichaelMcCallister.com directly at
Let me know if you have questions about the book, Mastodon, or anything else.