The latest research and tips on choosing which fringe social networks you might choose to join, including Snapchat, Ello, Vine, Tumblr, and more.
When Carole Jelen and I started writing Build Your Author Platform: The New Rules, we had a few discussions on what social networks to include. We settled on what we called the Big Four: Twitter, Facebook, Google+ and LinkedIn. A year after our book came out, Kevan Lee adds two more to the “Big” mix: Instagram and Pinterest in this post.
More importantly, he offers advice in where to focus your social energies. His primary audience is social marketers, but platform builders can also learn from this post. He also throws in a few tools that I hadn’t used before to look for your audience, so it’s quite valuable.