Last week, I had the pleasure of presenting “Unlocking LinkedIn: Finding Your Dream Job or Client” to my favorite technical writing community, the Wisconsin chapter of the Society for Technical Communication.

Dream Job
Dream Job (Photo credit: Wikipedia)

Had to fight through Internet connection troubles, but it was a good conversation with the assembled technical writers.

Have a look at the slides, then use the comments to tell me your LinkedIn stories, or ask a question. I’m all ears.

Need to learn more about LinkedIn, the mammoth professional networking site? Want to understand how to use LinkedIn to get your next job, or your next client?

I’ll be presenting “Unlocking LinkedIn” to the Wisconsin chapter of the Society for Technical Communication next week. Join us on Tuesday, September 16 at the Country Inn and Suites in Brookfield, WI. Details and registration are here.

LinkedIn iconThis session was originally scheduled for last spring, but as with most social networking sites, much has changed over the summer. I’m updating the presentation.

You’ll find something valuable in this talk whether you’re new to the profession, a person working full-time or an independent consultant/contractor.

I’ll be focusing on three areas:

  • ¬†Enhancing your personal profile, with a few tricks many people miss. I’ll also be discussing setting up a company page for independent consultants.
  • Demonstrating your authority, skills, and talents by creating content through group participation and the new Professional Publishing Platform.
  • Using LinkedIn’s basic and advanced search to find your dream job! LinkedIn offers great tools to find people at companies you want to work for. I’ll also help you decide whether LinkedIn Premium is the right choice for you.

I’ll also be giving away a copy of Build Your Author Platform: The New Rules.

Hope to see you next week! If you have any questions or other topics you’d like to hear about, leave a comment here or on the STC-Wisconsin page.

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Cover: Build Your Author PlatformIf you’ve ever wanted to make a career as a book author, or simply want to improve your social-media savvy, mark the date: May 13, 2014. This is when BenBella Books releases Build Your Author Platform: The New Rules, by my marvelous agent and collaborator, Carole Jelen and yours truly.

What is Build Your Author Platform, you ask? A 14-step guide to finding an audience for your writing, nurturing that audience, and selling your books to them when the time comes. Among other things, we’ll tell you how to make Twitter, Facebook, Google+ and LinkedIn work for you.

Welcome to BuildAuthorPlatform.com

Friday, the book’s website went live! On the site, you can:

Can’t wait to see the trailer? Oh, alright, here it is:

Carole and I firmly believe this book will help any writer — published or not, Interested in traditional publishing or the indie/self-publishing route — establish authority, build an audience, and ideally sell a lot of books (paper or electrons) in the process.

Counting Down to May 13

Perhaps you noticed the countdown ticker over on the right side of the page. As time keeps flowing, you’ll see more stuff happening around here. I’ll be adding more information about the book over on the Books page in the coming days. Watch this site and BuildAuthorPlatform.com for events, giveaways and other fun stuff.

Please visit the site, and share widely! Thanks!

If you have questions about the book, getting started with your author platform or social media in general, feel free to comment here, or drop me a line.