Announcement: Welcome!

Hi! You have reached the online home of Michael McCallister. I write about technology, software, and the Internet in a variety of venues. At this site, you can learn more about me and my life, buy my books, find where you can see me at any given moment, and read some thoughts on the writing life. My main blog, Notes from the Metaverse, continues on at

This site is not-so-new anymore, but you’ll see changes in it from time to time, with a big one coming down the road.  Watch this space! I built this site myself, with the incredible assistance of the global WordPress community. Any errors on this page are mine alone. Spot something? Contact me.

By the way, if you’re looking for the former CEO of Humana Health, that’s someone else. I’ll stop there.

Enhanced by Zemanta

Escaping the new media cargo cult

Or, How I Learned to Stop Worrying and Ignore the Metrics

Sourced through from:

Goodness, this is a marvelous piece! Fave quote (though there are many) emphasis added:

“Here’s the thing: If you write, it can be very tempting to do as the big players do: follow the best practices, A/B test your headlines, and otherwise let metrics mutate your style until you’ve gone from being a writer to being a copywriter. But an eyeball isn’t an eyeball. Not to you. You’re a person, not a company. You can’t re-brand, merge, or pivot. If you try to write like a corporation’s social media generation team, you will burn out your voice faster than a coloratura soprano at the horse track.”

David Moldawer agrees with the message of Build Your Author Platform: The New Rules: The most important thing about building a writer platform is to be yourself!

See on Scoop.itBuild Your Author Platform: New Rules

New on TechWhirl: Helppier Rescues Users of your Web Navigation and Apps

Epiphany in Web Application mode showing Wikip...
Epiphany in Web Application mode showing Wikipedia’s Main Page (Photo credit: Wikipedia)

Looking for a tool that can help users get the most from your web application? I took Helppier for a spin and found it pretty easy to use. See TechWhirl for the complete review:

Helppier Rescues Users of your Web Navigation and Apps