Announcement: Welcome!

Hi! You have reached the online home of Michael McCallister. I write about technology, software, and the Internet in a variety of venues. At this site, you can learn more about me and my life, buy my books, find where you can see me at any given moment, and read some thoughts on the writing life. My main blog, Notes from the Metaverse, continues on at

This site is not-so-new anymore, but you’ll see changes in it from time to time, with a big one coming down the road.  Watch this space! I built this site myself, with the incredible assistance of the global WordPress community. Any errors on this page are mine alone. Spot something? Contact me.

By the way, if you’re looking for the former CEO of Humana Health, that’s someone else. I’ll stop there.

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“Structuring Topics Without Structured Authoring” at WritersUA Central

I’m excited to be speaking on “Structuring Topics Without Structured Authoring” at WritersUA Central in Chicago on October 21.  This conference for technical communicators has long been one of my favorites, but it’s been awhile since I’ve been able to attend.

What will I talk about?

I’m going to outline my history of trying to deliver the right information to software users at the right time, and in the right format. Today that means being flexible in developing help for mobile devices, on the web, and for traditional desktop computers.  Using structured, topic-based authoring is one of the best ways to do that. Traditional help authoring tools like Adobe RoboHelp don’t always give you a direct way to enforce structure, but with some self-discipline, it’s possible.

What else is going on at the conference?

Over two days, you can get a lot of information from some pretty smart people in our profession. For example:

  • Former STC president Nicky Bleiel on Interviewing Subject Matter Experts and Collaborating in GitHub
  • Scott DeLoach covering best practices in several areas
  • Leigh White on Organizational Challenges in CMS Implementation
  • Mike Baron on WordPress as a CMS
  • Joe Welinske (the founder of WritersUA) on a variety of topics

Good stuff, huh?

More fun stuff

Willis Tower (formerly Sears Tower) in Chicago...
Willis Tower (formerly Sears Tower) in Chicago as seen from the Chicago river (Photo credit: Wikipedia)

The conference is at the Willis Tower, one of the tallest buildings in the world. There’s a visit to the Skydeck on the agenda, so you can see all of Chicago at once. There will be networking lunches, and general fun with available adult beverages at the close of Day One.

So count on some fun too.

Monday, August 31 is the last day for early bird pricing for the conference, so head over to the conference website right now!

Hope to see you in Chicago!

Social Media Marketing Must Be Manageable | Digital Book World

DBW blogger Chris Syme breaks down how an author can manage their social media marketing schedule.

Sourced through from:

Managing your platform-building time can be a real struggle. Chris Syme helps you figure it out. Really nice article, and one I can readily endorse.

See on Scoop.itBuild Your Author Platform: New Rules