Welcome!

Hi! You have reached the online home of Michael McCallister. I write about technology, software, and the Internet in a variety of venues. At this site, you can learn more about me and my life, buy my books, find where you can see me at any given moment, and read some thoughts on the writing life. My main blog, Notes from the Metaverse, continues on at WordPress.com.

This site is not-so-new anymore, but you’ll see changes in it from time to time, with a big one coming down the road.  Watch this space! I built this site myself, with the incredible assistance of the global WordPress community. Any errors on this page are mine alone. Spot something? Contact me.

By the way, if you’re looking for the former CEO of Humana Health, that’s someone else. I’ll stop there.

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New on TechWhirl: Publish Help Content on WordPress with easyDITA

EasyDITA
EasyDITA (Photo credit: Wikipedia)

I recently got the chance to test out and review easyDITA‘s new WordPress publishing feature for TechWhirl. This web application lets technical communicators create web-based help using the Darwin Information Typing Architecture (DITA) and publish that content directly to a WordPress site. They’ve done a pretty nice job.

Read more at TechWhirl.

Blog Post Ideas: How to Identify what Your Audience Wants to Read

“Ways to come up with blog post ideas that your readers want.”

Sourced through Scoop.it from: www.freelancewritinggigs.com

A writer’s platform is about two things: Finding the audience you want to serve, and effectively serving those folks. The folks from Freelance Writing Jobs offer some useful sites here, along with other ways to come up with blog post ideas that your readers want.

See on Scoop.itBuild Your Author Platform: New Rules

Pinterest for Authors: A Beginner’s Guide | Jane Friedman

Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.

Sourced through Scoop.it from: janefriedman.com

Yes, writers can benefit from the “pretty pictures” site, says Kirsten Oliphant (@kikimojo).

Be aware, though: “If you do not have an author platform built on teaching people how to write, Pinterest may not work as effectively as it would for those solving a problem. But the platform can be a great tool for your research and planning. The added bonus is that it provides that peek behind the curtain many fans love. It’s like sharing an intimate view of your planning process for your readers.”

See on Scoop.itBuild Your Author Platform: New Rules