Announcement: Welcome!

Hi! You have reached the online home of Michael McCallister. I write about technology, software, and the Internet in a variety of venues. At this site, you can learn more about me and my life, buy my books, find where you can see me at any given moment, and read some thoughts on the writing life. My main blog, Notes from the Metaverse, continues on at

This site is not-so-new anymore, but you’ll see changes in it from time to time, with a big one coming down the road.  Watch this space! I built this site myself, with the incredible assistance of the global WordPress community. Any errors on this page are mine alone. Spot something? Contact me.

By the way, if you’re looking for the former CEO of Humana Health, that’s someone else. I’ll stop there.

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Many Topics, One Blog

Focus, branding, search engine optimization… optimization schmoptimization, we say! Who says you can’t blog on whatever tickles your fancy? The key is to find the focus in your lack of focus.


When I started blogging more than a decade ago, I really wanted to blog about anything that crossed my mind. The odd thing was that most of the things crossing my mind were about technology and software.

Now that I am conscious about using a blog to build my authority about topics I write about, I think hard before writing about other things that cross my mind, or just aren’t about open source software or the Internet. As you build your platform with your blog, you may encounter that dread “I’m losing focus” feeling in your head. Michelle Weber at’s The Daily Post reminds you that often, your audience follows you just because you’re you!

To reconcile these contradictory urges, Michelle gives some great tips for allowing your readers to focus on the topics they want to — and let everyone else enjoy everything you represent.

See on Scoop.itBuild Your Author Platform: New Rules

Restart Your Writing by Rochelle Melander | Write Now Coach! Blog

Instead of worrying over what you haven’t written yet, write now. Jot down a few words about the present moment, the story of your life, or wisdom to help another.


It’s two weeks into the new year, and Rochelle Melander, the Write Now Coach, is concerned about how you’re feeling about your writing resolutions. If you’re already mad about your lack of progress, she says: Don’t worry about what you haven’t done — focus on what’s next.

Truer words were never spoken/written. Three great quotes here too.

See on Scoop.itBuild Your Author Platform: New Rules