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Hi! You have reached the online home of Michael McCallister. I write about technology, software, and the Internet in a variety of venues. At this site, you can learn more about me and my life, buy my books, find where you can see me at any given moment, and read some thoughts on the writing life. My main blog, Notes from the Metaverse, continues on at WordPress.com.

This site is not-so-new anymore, but you’ll see changes in it from time to time, with a big one coming down the road.  Watch this space! I built this site myself, with the incredible assistance of the global WordPress community. Any errors on this page are mine alone. Spot something? Contact me.

By the way, if you’re looking for the former CEO of Humana Health, that’s someone else. I’ll stop there.

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Unlocking LinkedIn at STC-Wisconsin

Need to learn more about LinkedIn, the mammoth professional networking site? Want to understand how to use LinkedIn to get your next job, or your next client?

I’ll be presenting “Unlocking LinkedIn” to the Wisconsin chapter of the Society for Technical Communication next week. Join us on Tuesday, September 16 at the Country Inn and Suites in Brookfield, WI. Details and registration are here.

LinkedIn iconThis session was originally scheduled for last spring, but as with most social networking sites, much has changed over the summer. I’m updating the presentation.

You’ll find something valuable in this talk whether you’re new to the profession, a person working full-time or an independent consultant/contractor.

I’ll be focusing on three areas:

  •  Enhancing your personal profile, with a few tricks many people miss. I’ll also be discussing setting up a company page for independent consultants.
  • Demonstrating your authority, skills, and talents by creating content through group participation and the new Professional Publishing Platform.
  • Using LinkedIn’s basic and advanced search to find your dream job! LinkedIn offers great tools to find people at companies you want to work for. I’ll also help you decide whether LinkedIn Premium is the right choice for you.

I’ll also be giving away a copy of Build Your Author Platform: The New Rules.

Hope to see you next week! If you have any questions or other topics you’d like to hear about, leave a comment here or on the STC-Wisconsin page.

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Wisconsin Welcome Sign
Wisconsin Welcome Sign (Photo credit: Wikipedia)

The August issue of the Midwest Book Review “Wisconsin Book Watch” said some really nice things in a brief review of Build Your Author Platform: The New Rules. Here’s the line that made me smile the broadest:

Replete with pragmatic and illustrative book marketing lessons, examples, success stories, and a wealth of tips and techniques, “Build Your Author Platform: The New Rules: A Literary Agent’s Guide to Growing Your Audience in 14 Steps” will prove to be an enduringly valuable addition to personal, professional, academic, and community library Writing/Publishing instructional reference collections. Very highly recommended to writers aspiring to become successful authors

Based just outside of Madison, Wisconsin, The MBR is oriented toward independent authors and small presses. Editor James A. Cox looks especially to help independent booksellers and librarians of all kinds find the best books that don’t always get the marketing push of the Big Five. Thanks!

Go read the whole review (and the whole August issue).